By Danny 10/16/2017 Luxury watches


Definitely one of the most Iconic Watch Brands in The World. Rolex Began its History under the name “Wilsdorf & Davis” Founded by Alfred Davis and his Brother-in-Law Hans Wilsdorf, in London, England in 1905.

Wilsdorf and Davis’ initial commercial activity involved Importing Swiss movements From Hermann Aegler director of the Aegler watch factory, to England and setting them in Top quality Watch cases made by Dennison and several other makers.

Hans Wilsdorf , became attentive to Aegler as he was looking for high-quality works for the watches of his new brand. At that time the company was already headed by Hermann Aegler.

Most of Wilsdorf & Davis’ wristwatches were sold to various jewelers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked “W&D” inside the caseback.

In 1908 Wilsdorf opened an office in La Chaux-de-Fonds, Switzerland. for his Company ‘Rolex” and registered The name on November 15 1915.

One story, never confirmed by Wilsdorf, recounts that the name came from the French phrase “horlogerie exquise,” meaning “exquisite clockwork,” or as a contraction of “horological excellence.” Wilsdorf said he Wanted his watch brand’s name to be easily pronounceable in any language. He also thought that the name “Rolex” was onomatopoeic, (which basically means it sounds like the item it’s describing) like a watch being wound. The Name “Rolex” when written in upper-case letters is very symmetrical. One of the benefits of this is it can easily written on the face of a watch.

Rolex has always striven for Top Quality and Precision in all of its Timepieces. One of the earliest recognitions Rolex received was In 1914 when the Kew Observatory awarded “Rolex” with a Class A precision certificate A distinction normally granted Exclusively to marine chronometers

In 1919 Wilsdorf had to Leave England due to wartime taxes extorted on luxury imports as well as to export duties on the silver and gold used for the watch cases driving costs too high. He moved the Company’s headquarters to Geneva, Switzerland, where it was established as the “Rolex Watch Company.”

Its name was later Changed to “Montres Rolex,” SA and finally to the name it holds today “Rolex” upon the death of Wilsdorf’s wife in 1944.  After getting back on his feet and moving on with his company Wilsdorf established the Hans Wilsdorf Foundation, a private trust, in which he left all of his Rolex shares, making sure that some of the company’s income would go to charity. Wilsdorf died in 1960; since then, the trust has owned and ran the company.

Rolex has consistently been one of the Top companies in innovation since it began.  Creating the first wristwatch to show two time zones at once. (Rolex GMT Master ref. 6542, 1954)

Rolex was also the Second watch company in the world  to create a water resistant wristwatch that could withstand pressure to a depth of 330 feet (100 m). Wilsdorf even has a specially made Rolex watch (known as the “DeepSea”) attached to the side of Trieste,  which went to the bottom of the Mariana Trench. The Watch survived and tested as having kept Perfect Time during its descent and ascent. This was confirmed by a telegram sent to Rolex the following day saying “We are Happy to confirm that even at 11,000 meters your Rolex watch is as precise as on the surface. Best regards, Jacques Piccard.”

Unfortunately because of Rolex’ renown fame and widely recognized luxury brands in the world they have become the subject of massive counterfeiting. The Rolex Oyster Perpetual Submariner line is one of the most common.

We recommend only buying Certified Rolex watches from Trusted Retailers.


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