Top Luxury Watch Brands

Top Luxury watch brands.

No. 1 ROLEX

Definitely one of the most Iconic Watch Brands in The World. Rolex Began its History under the name “Wilsdorf & Davis” Founded by Alfred Davis and his Brother-in-Law Hans Wilsdorf, in London, England in 1905.

Wilsdorf and Davis’ initial commercial activity involved Importing Swiss movements From Hermann Aegler director of the Aegler watch factory, to England and setting them in Top quality Watch cases made by Dennison and several other makers.

Hans Wilsdorf , became attentive to Aegler as he was looking for high-quality works for the watches of his new brand. At that time the company was already headed by Hermann Aegler.

Most of Wilsdorf & Davis’ wristwatches were sold to various jewelers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked “W&D” inside the caseback.

In 1908 Wilsdorf opened an office in La Chaux-de-Fonds, Switzerland. for his Company ‘Rolex” and registered The name on November 15 1915.

One story, never confirmed by Wilsdorf, recounts that the name came from the French phrase “horlogerie exquise,” meaning “exquisite clockwork,” or as a contraction of “horological excellence.” Wilsdorf said he Wanted his watch brand’s name to be easily pronounceable in any language. He also thought that the name “Rolex” was onomatopoeic, (which basically means it sounds like the item it’s describing) like a watch being wound. The Name “Rolex” when written in upper-case letters is very symmetrical. One of the benefits of this is it can easily written on the face of a watch.

Rolex has always striven for Top Quality and Precision in all of its Timepieces. One of the earliest recognitions Rolex received was In 1914 when the Kew Observatory awarded “Rolex” with a Class A precision certificate A distinction normally granted Exclusively to marine chronometers

In 1919 Wilsdorf had to Leave England due to wartime taxes extorted on luxury imports as well as to export duties on the silver and gold used for the watch cases driving costs too high. He moved the Company’s headquarters to Geneva, Switzerland, where it was established as the “Rolex Watch Company.”

Its name was later Changed to “Montres Rolex,” SA and finally to the name it holds today “Rolex” upon the death of Wilsdorf’s wife in 1944.  After getting back on his feet and moving on with his company Wilsdorf established the Hans Wilsdorf Foundation, a private trust, in which he left all of his Rolex shares, making sure that some of the company’s income would go to charity. Wilsdorf died in 1960; since then, the trust has owned and ran the company.

Rolex has consistently been one of the Top companies in innovation since it began.  Creating the first wristwatch to show two time zones at once. (Rolex GMT Master ref. 6542, 1954)

Rolex was also the Second watch company in the world  to create a water resistant wristwatch that could withstand pressure to a depth of 330 feet (100 m). Wilsdorf even has a specially made Rolex watch (known as the “DeepSea”) attached to the side of Trieste,  which went to the bottom of the Mariana Trench. The Watch survived and tested as having kept Perfect Time during its descent and ascent. This was confirmed by a telegram sent to Rolex the following day saying “We are Happy to confirm that even at 11,000 meters your Rolex watch is as precise as on the surface. Best regards, Jacques Piccard.”

Unfortunately because of Rolex’ renown fame and widely recognized luxury brands in the world they have become the subject of massive counterfeiting. The Rolex Oyster Perpetual Submariner line is one of the most common.

We recommend only buying Certified Rolex watches from Trusted Retailers.

 

Here is a list of our Favorites,

No. 2 TAG HEUER

Tag Heuer Started It’s History in 1860, and has become one of the Leading watch manufacturers in the World. Founded by Edouard Heuer in St-Imier Switzerland under the name “Uhrenmanufaktur Heuer AG” With the motto “Swiss Avant-Garde.

“Avant-Garde” are people or works that are experimental, radical, or unorthodox with respect to art, culture, or society. It may be characterized by someone who Continually pushes the boundaries of what is accepted as the norm or the status quo. A phrase Tag Heuer is and forever will be known to Live and operate by.

The avant-garde is considered by some to be a hallmark of modernism, as distinct from postmodernism. Many artists have aligned themselves with the avant-garde movement and still continue to do so. Edouard Heuer’s Earliest innovations started in 1882 When he patented his first chronograph, and in 1887 when Heuer patented an “oscillating pinion.” still used by major watchmakers of mechanical chronographs today.

Uhrenmanufaktur Heuer’s name changed in 1985 when TAG Group purchased a major stake in the company, forming the name “TAG Heuer.” The name TAG Heuer combines the initials of “Techniques d’Avant Garde” and the founder’s surname.

In 1916 Heuer patented “Micrograph,” the world’s first wristwatch with chronometer function, capable of measuring 1/100th of a second. With this technology and innovation. TAG Heuer has been the official timekeeper of the three Summer Olympic Games of the 1920s.

From the 1930’s to 1970’s Tag Heuer Continued to Pioneer innovation for the Watch industry. Constantly pushing the envelope for the accuracy and precision of their watches.

In 1933 Tag Heuer introduced the “Autavia” a dashboard timer designed for automobiles and airplanes. Shortly after this time the “Monte Carlo” and the “Master-Time.”

The Master Time has the longest history of any of the dash-mounted Heuers, tracing its history back to the Hervues of the 1930s, bearing the name “Master Time” from the late 1950’s and continuing in production through 1985. While the dials changed considerably over the years the mechanical Master Times were powered by three basic movements over the years.

Once 1962 came Tag Heuer Remade the Autavia Chronograph Two years after Juan Manuel Fangio’s Triumphant win during the “Carrera Panamericana Mexico races.“With the success that watch brought Jack Heuer got the idea and launched the Carrera chronograph watch paying tribute to this excellent race car driver from Argentina. The Carrera chronograph’s exceptional success drove it to become the Company’s new icon. Always adhering to the “Swiss Avant Garde” motto.

The Heuer company confirmed its status of Authority in the watch making industry. leading the world in accuracy and precision by manufacturing the world’s first chronograph, capable to measure the 1/1000th of a second.

In 1992, TAG Heuer turned into the official timekeeper of Formula 1 races, that rose its status even more. The Formula One World Championships and has developed a watch for the McLaren F1 team. TAG Heuer has always been associated with sports, time keeping and especially with automobile racing.
It was a time-keeper of a variety of major sports events, just to name a few: The Indianapolis 500-Mile Race, Indy Racing League competitions from 2004, Formula 1 World Championship, the
Alpine Skiing World Cup competitions, and sailing and golf sports events.
The time-keeping experiences helped TAG Heuer to develop extremely reliable and precise watches and chronographs, satisfying the needs of the most demanding conditions in terms of precision and reliability.

 

In 2004 TAG Heuer introduced its revolutionary Monaco V4 with a belt-driven movement, and a newly patented world’s first chronometer, capable of measuring the 1/10,000th of a second. The Monaco V4 took five years of research before it hit the market and is constantly being retested and updated. Even as it gets better with age, the Monaco V4 remains a homage to its original 1969 model and a wearable manifestation of TAG Heuer’s passion for motor racing and avant-garde spirit.

At the same time, TAG Heuer introduced to the world to its completely new haute couture collection, including the fine Diamond Fiction wristwatch, which has approximately 900 diamonds. It shows time by lighting an LED from behind of thousands of tiny diamonds. With that superb collection TAG Heuer attested to its ability of the luxury-oriented first class company.

To promote its watches TAG Heuer employed several brand ambassadors, among them: Tiger Woods, Brad Pitt, Maria Sharapova, Lewis Hamilton and others.

Our Top choices,

No. 3 JAEGER LECOULTRE

Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland, that dates back to the first half of the nineteenth century, founded by Antoine LeCoultre in 1833 under the name Lecoultre & Cie.

In 1927 LeCoultre & Cie sold 75 per cent of the company to S Smith & Sons and in 1937 the company name was changed to British Jaeger Instruments Limited operating locations in London under the Jaeger name, and in Switzerland under the name Lecoultre. It wasn’t til 1985 when the trademark for the Lecoultre name expired and the company was renamed to Jaeger Lecoultre.”

The Jaeger LeCoultre company has always distinguished itself over the rest of the watchmakers in the world. Consistently conquering new eras and new seasons. Surpassing expectations and reaching unthoughtful heights. Whenever  new challenges arrive the company is eager to face them with creativity and innovation.

The brand has created over 1,242 different calibres, registered approximately 400 patents and created hundreds of inventions. Jaeger Lecoultre Created the world’s smallest calibre, one of most complicated wristwatches and a timepiece of near-perpetual movement.

In 1833, following his invention of a machine to cut watch pinions from steel, Antoine LeCoultre founded a small watchmaking workshop in Le Sentier Switzerland, where he honed his horological skills to create high-quality timepieces In 1844, he invented the most precise measuring instrument in the world at the time, named the Millionomètre.

The Millionomètre was the first instrument in history capable of measuring the micron, allowing for the precise manufacture of watch parts. The invention was never patented, as no such system existed in Switzerland at the time. However, its unique composition was kept a closely guarded secret, used by the company for more than fifty years. It was presented at the Universal Exhibition in Paris in 1900.

In 1847, Antoine invented a keyless watch system to rewind and set watches. The second simple and reliable winding and time-setting system to do without a key after Patek Philippe’s version in 1845. Instead, it relied on a small push-piece that activated a lever to change over from one function to another. Again, the invention was not patented, allowing other watchmakers to quickly implement the system. Four years later, he was awarded a gold medal for his work on timepiece precision and Mechanization at the first Universal Exhibition in London.

In 1866, at a time when LeCoultre’s watchmaking skills were divided up among hundreds of small workshops, Antoine and his son, Elie LeCoultre, established the Vallée de Joux’s first full-fledged manufacture, LeCoultre & Cie., pooling their employees’ expertise under one roof. Under this set-up, they developed in 1870 the first partially mechanised production processes for complicated movements.[7]

By the same year, the Manufacture employed 500 people and was known as the “Grande Maison of the Vallée de Joux”, and by 1900, it had created over 350 different calibres, of which 128 were equipped with chronograph functions and 99 with repeater mechanisms. For the first time in watchmaking history, LeCoultre & Cie. began to manufacture calibres with small complications in small series, and in 1891 combined the chronograph and minute repeater complications into a double complication calibre.

This subsequently led in the mid-1890s to the production of grandes complications, or watches comprising of at least three classic horological complications, such as a perpetual calendarchronograph and minute repeater.

In 1925, the LeCoultre Calibre 7BF Duoplan was created in an effort to bring together miniaturisation and precision. The fashion of the period was for small wristwatches.  Created by Henri Rodanet, the technical director of Etablissements Ed. Jaeger, the Duoplan was built on two levels – hence its name – enabling it to maintain a large-size balance.

The Duoplan was also one of the first gem-set steel watches and, in 1929, its glass was replaced with sapphire crystal, a first in watchmaking history.

This design made it easy to replace the watch face if it ever needed repair, and was a major advertisement with a slogan claiming,“You won’t have time to finish your cigarette before your watch is repaired” The Duoplan is endowed with extraordinary precision and excellent features.

An additional innovation that was released at this time was the Caliber 101 Reverso by Jaeger-Lecoultre. It is without a doubt one of the most meticulous watches in the world.

Created in 1929 and still produced today with its success, this watch weighs only 1 gram and includes 74 pieces! So it shows it to the smallest movement in the world. With its gray gold case and diamonds set, this unique and mythical watch remains rare and has never been equaled, in terms of its size / performance and its lightness.

The Atmos Clock is a timepiece of near-perpetual movement needing no human intervention and almost no energy. Invented by Swiss engineer Jean-Léon Reutter in 1928 in Neuchâtel, the Atmos clock has been the Swiss government’s official gift for important guests since 1950. Patented in 1928, the first version – known today as the Atmos 1 – It derives energy from small Temperature and Atmospheric pressure changes in the environment, and can run for years without human intervention. Wound by a capsule filled with a mixture of temperature-sensitive gases, a 1 °C fluctuation is enough to store sufficient energy to supply the clock with two days’ autonomy. Its balance, suspended from a steel-alloy wire thinner than a hair, performs two vibrations per minute; its gearing requires no lubricant. The Atmos’ gearing is known for its accuracy: the moon-phase model, for example, accumulates a one-day discrepancy only once every 3,821 years.

The patents were subsequently purchased by Jaeger-LeCoultre in France 1936 and in Switzerland in 1937. The company then spent ten years perfecting the clock before beginning to manufacture it in its current technological form in 1946. In 1988, the Kohler and Rekow design agency created a two-piece limited edition showcase for the clock and, in 2003, the Manufacture released the Atmos Mystérieuse, driven by the Jaeger-LeCoultre Calibre 583 and comprising of 1,460 parts.

In honour of the International Geophysical Year in 1958, Jaeger-LeCoultre created a watch protected against magnetic fields, water and shocks. The Geophysic chronometer was proposed by long-time employee Jules-César Savary as a watch intended for scientific bases in Antarctica. The watch was fitted with the Jaeger-LeCoultre Calibre 478BWS and featured seventeen jewels, a Breguet overcoil, a regulating spring on the balance-cock, a shock-absorber and a Glucydur balance. The year of its release, the Geophysic was offered to William R. Anderson, the captain of the Nautilus, the first American nuclear submarine to travel between the Pacific and Atlantic oceans via the North Pole.

Jaeger LeCoultre produces some complicated watches (Grand complication), e.g. the Master Gyrotourbillon 1 with a spherical Tourbillon. The Duomètre Sphérotourbillon is equipped with a tourbillon adjustable to the nearest second; the Reverso Répétition Minutes à Rideau is equipped with a minute-repeater shutter as a third face covering one of its two dials; the Master Grande Tradition Grande Complication is equipped with a flying tourbillon that follows the rhythm of celestial phenomena and indicates sidereal time, and a minute repeater comprising cathedral gongs; the Hybris Mechanica à Grande Sonnerie is equipped with gongs capable of playing the entire Big Ben chime; the Reverso Gyrotourbillon 2 is equipped with a spherical tourbillon principle, a reversible case and a cylindrical balance; the Master Compressor Extreme LAB is oil-free; the Gyrotourbillon 1 is equipped with a tourbillon evolving in three dimensions to compensate for the effects of gravity in all positions.

For these and other Top Jaeger LeCoultre watches check the links below